“[The hippocampus] is the area related to memory and the reward system. The areas lighting up were areas activated in drug addicts. It’s very similar to what triggers the craving for cocaine,” [Gene-Jack Wang] says. So despite receiving the “full [stomach]” signal, they still have the craving for more.
Sunday, November 05, 2006
Obese may be food 'junkies' with constant cravings
From New Scientist:
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