Disclosure Of Advertising Tactics Reduces Odds Kids Will Drink

This study suggests that kids will be less likely to drink if they're taught about the motives and tactics of alcohol advertisers. It's an interesting approach--nobody likes to be played. However there's a big leap between 6th graders (Alcohol use is still a hypothetical for most of them). filling out a questionnaire a short time after five consecutive days of instruction (Sounds a little like a quiz, where a kid might be inclined to give the correct answer.) and their choices 4 and 5 years later. Hopefully they do some long-term follow up.